Mr. Shambhu Nath Jha, Research Head – Chemicals and Materials at Fact.MR discusses latest trends shaping Europe’s coating binders marketplace
Coating binders market is witnessing a shift from traditional products to low or zero VOC coatings in the wake of changing environmental regulations. The product portfolio offered by prominent players in the coating binders market now includes a considerable number of low or zero VOC products to accommodate increasing demand for greener product from end-users.
Demand for coating binders remains heavily consolidated in the Asia Pacific excluding Japan region wherein China followed by India and South Korea remain leading consumers in the region. Buoyancy in automotive and construction industries and increasing production of electronic goods and semiconductors in the region can be attributed to the bulk of demand in Asia Pacific countries.
The Europe coating binders market is witnessing a rapid transition toward adoption of bio or renewable raw materials and is the second largest consumer of coating binders in the world. In 2018, coating producers witnessed buoyancy in sales on the back of highest average GDP growth in the European Union’s 28 member states. However, Brexit continues to pose uncertainties in the future growth trajectory of the coating binders market in Europe.
What will be the impact of Brexit on Europe’s coating binder producers?
Europe’s coating industry is likely to witness negative effects of the UK’s departure from the European Union. Brexit is expected to prominently disturb the supply chain across Europe wherein coating producers of the UK play a key role. Chemicals in coating formulations continue to trade between EU member states including the UK and also cross the member states boundaries. In addition, the UK’s departure from the EU will lead to different chemical regulation in the UK thereby leading to different trade tariffs.
What are the prominent trends influencing the European coating binders industry?
European coating formulation manufacturers are witnessing dramatic changes in the end-users expectations wherein demand trends are majorly influenced by awareness and responsibility toward environment and need for effective and affordable products.
- Innovation in the area of sustainable formulations in green coatings
- Increasing demand for reliable and visually appealing, functional and environmentally friendly coating binders
- Demand for construction coatings dipping and that of industrial coatings to rise on the back of increasing demand for coatings for electrical products and machinery
How is the transition from solvent-to-waterborne coatings coming along in Europe?
Growing emphasis on sustainable green products in the chemical sector has led manufacturers to switch from solvent-to-waterborne coating across end-user applications. In addition, stringent regulations regarding VOC standards also propelled the adoption of water-based coatings. While some end-users continue to present demand for solvent-based coatings, European coating binders market continues to witness significant consumption of waterborne coating accounting for nearly 86% of all types of coating binders demand in the region.
What are the technical challenges faced by European coating binder producers to meet the no or low VOC trend?
Manufacturers of coating formulations are vying to develop methods to meet VOC emission standards while delivering similar properties to VOC containing coating formulations. However, reduced concentration of VOC in coating formulations has led to producers’ bemusement in maintaining key properties like block resistance, resistance against dirt-pick up and film hardness in construction insulating materials. Also, some of the VOCs helped manufacturers in preventing microbial growth in coating formulations, which after no or low VOC introduction has become difficult, thereby reducing the shelf life the coating formulations.
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