OTC Pediatric Healthcare Market: Structure and Overview of Key Market Forces Propelling Market

Over-The-Counter (OTC) medicines can be purchased without doctor’s prescription. OTC drugs are used to treat minor ailments and are usually consumed on basis of self-diagnosis. These drugs are available at pharmacies, small convenience stores as well as at supermarkets. OTC medication is usually not recommended, especially in case of children as they are more likely to have adverse drug reactions than adults. The adverse effects wrong medicine or overdosage can result in an allergic reaction and other side-effects.

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OTC medicines have a low risk if used properly by adults, but these drugs pose greater risks for children, especially in the case of first-time medication or if a child is suffering from some other health conditions. According to the U.S. Food and Drug Administration (FDA), OTC medicines to treat cold and cough for children under 2 years of age should be avoided as these medicines can cause serious or life-threatening side-effects.

FDA also warns against the use of codeine products to treat cold and cough in children less than 12 years of age as it can result in serious breathing problems. OTC medicines including aspirin are also not recommended for children as aspirin can lead to Reye’s syndrome in children, which is a rear but potentially serious illness.

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Dermatology- Top-Selling Product

OTC pediatric medicines that fall under dermatology are projected to remain top-selling products in the global OTC pediatric healthcare market between 2017 and 2022. Sale of Dermatology OTC pediatric drugs is expected to bring in nearly US$ 3,500 million revenues towards the end of 2022. Meanwhile, ENT OTC pediatric medicines are anticipated to account for lowest revenue shares. OTC cold and cough medicines are not recommended for children because of the risk of serious side-effects and high chances of developing breathing problems.

High Sales through Drug Stores/ Pharmacies

Accounting for nearly one-third of revenue share in the OTC pediatric healthcare, drug stores/ Pharmacies emerge as one of the most lucrative sales channels. Towards the end of 2022, drug stores/ pharmacies are projected to reach close to US$ 3,200 million revenues. Although, global sales of OTC pediatric medicines through hospital pharmacies is projected to create an incremental opportunity of over US$ 300 million during 2017-2022.

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