Intake of Powder Dietary Supplements Revs Up; Consumer Inclination toward Alternatives in Nutrition Space Drives Demand

powder dietary supplements market

Powder dietary supplements market is foreseen to witness impressive growth, owing to rising focus on health and wellness coupled with rapid cognizance vis-à-vis importance of adequate nutrition. An amalgamation of multiple macroeconomic factors, ranging from economic resurgence to evolving lifestyles, are responsible for the rising intake of powder dietary supplements. Fact.MR unveils that powder dietary supplements sales of are likely to approach US$ 36 Bn by the end of 2022 and demand is likely to proliferate at a CAGR of over 8% over the forecast timespan.

“With the increasing number of people depending on supplements, it has become highly evident than ever that people are highly concerned with their health and are seeking viable alternatives apart from their regular dietary intakes”, Senior Analyst, Fact.MR

With surging intake of powder dietary supplements to fill the nutrition gaps, consumers are progressively showing higher concerns of the ingredient base of their products. Ingredient-oriented transparency with quality insights have become a non-negotiable requirement for the new-age consumers, which in turn also enables them to gauge efficacy of the product.

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Higher Product Safety to Elevate Consumer Confidence

The powder dietary supplements’ consumption among men is likely to proliferate at a buoyant rate throughout the forecast period, on the wake of requirements to facilitate muscle enhancement and maintain good physique. However, the sales of powder dietary supplements among female customers are likely to pick up the steam and estimated to surpass US$ 16 Bn by the end of assessment period, driven by rising demand for maintaining bone health and physical well-being.

The report opines that growth of powder dietary supplements market will continue to remain influenced by governance of Food and Drug Association, wherein compliance of every new product with the terms mentioned in the DSHEA (Dietary Supplement and Health Education Act) will be of paramount importance. With security being of primary importance in case of powder dietary supplements, manufacturers are vying to abide by the FDA laws prior to commercialization of their products. As per the report, efforts with respect to high safety standards and measures are likely to elevate consumer confidence, which is highly instrumental to boost the sales powder dietary supplements.

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Rising demand for inclusion of healthy fats in the regular diet is a key trend influencing fortification during manufacturing of powder dietary supplements. A paradigm shift toward clean formulas and naturally-sourced ingredients is another key trend pervading in the powder dietary supplements market.

As per the report, demand from the category of sports nutrition remains one of the key revenue-generating factors and the demand is primarily driven by a mass transition from traditional supplements category to advanced powder dietary supplements. During formulation of their powders, manufacturers are vying to integrate artificial flavors in a bid to mask active ingredients. However, the report also sheds light on the fact that manufacturers who opt to include natural alternatives into their products will attain major competitive advantages in the long run.

The Fact.MR study offers captivating intelligence along with details of untapped opportunities in the powder dietary supplements market.  

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SOURCE: Fact.MR

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