The rising incidence of pregnancy-related problems, timing issues between partners wanting a child owing to rise in risk factors such as busy life and career are among key drivers of the smart fertility tracker market. The liberalization of women from the burden of birth control by using contraceptives is a strong psychological driver of the market. Smart fertility trackers solve the risk of manual fertility charting method (rhythm method), which is notoriously ineffective to prevent unwanted pregnancy. Smart fertility trackers enable both partners to engage in sex and prevent pregnancy without the side effects of hormone-based birth control pills.
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Smart fertility tracker is a device that helps predict the ovulation time based on physiological parameters of fertility such as the basal body temperature. Females get pregnant only during 6 days of ovulation, which provides a narrow fertility window. Smart fertility trackers help in managing pregnancy by predicting the start and end of these days.
The growing capabilities as well as adoption of smart wearables, coupled with the availability of technologically advanced biosensors connected to smart devices that simplify recording, storing and analysing data, are some of the critical technical drivers of the market. The desire and potential demand for fertility trackers can be gauged from the fact that they represent the second most frequently downloaded type of health apps from the Apple Store after activity trackers. The advancement of non-invasive, affordable and user-friendly Photoplethysmography (PPG) technology to measure the pulse rate is driving product development.
However, concerns regarding the effectiveness of fertility trackers are among prominent factors restraining the market. A few studies have indicated that if practiced perfectly, fertility trackers can be as effective as the pill for preventing pregnancy. For example, a study conducted in 2007 by German scientists and published in Oxford Human Reproduction journal calculated a failure rate of only 0.6% for fertility trackers. However, there is lack of accurate scientific validation, which is hampering market growth. The difficulties in accurately interpreting physiological signals that vary by a large magnitude between women is another factor hampering the adoption of smart fertility trackers. Moreover, due to scepticism, only a few doctors prescribe fertility trackers as a form of contraception.
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The global market for smart fertility trackers is highly consolidated with a handful players dominating the scene owing to the nascent stage of market and the high technological intensity of these devices. The developing regions of Asia Pacific, such as India and China, represent an enormous revenue opportunity in Smart Fertility Tracker market. China has emerged as a large and cheap base for electronics manufacturing, which is expected to boost the market. Online distribution and ecommerce segments of Smart Fertility Tracker market are expected to drive distribution efficiency, which will be hastened by the emergence of self-educated customers. Technology gains from product development represent the largest value proposition over cost. Product development is another attractive strategy followed by several companies.
For example, the Ava smart fertility tracker bracelet collects data on nine different physiological parameters, which boosts its accuracy and it scores largely over other trackers that track only a single parameter. Ava’s advanced algorithm detects a fertile window, physiological stress levels, sleep quality and other parameters while syncing it automatically into its app for analysis. Ava smart fertility tracker bracelet even predicts when the fertile window ends.
Smart Fertility Tracker Market: Regional Outlook
The global smart fertility tracker market is classified into North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific, Japan and Middle East & Africa. North America dominated by the U.S. accounts for the largest share of the global smart fertility tracker market owing to the concentration of key market players, high awareness and faster uptake of latest technologies. The Europe smart fertility tracker market is expected to be led by Germany, France and the U.K. The advanced medical devices industry of Germany is a significant driver of the European market.
The Asia Pacific excluding Japan smart fertility tracker market is expected to generate the fastest CAGR owing to growing awareness, women empowerment as well as a growing manufacturing base and ecommerce. In addition, China and India Smart Fertility Tracker market are expected to drive a large market share owing to their large population.
The Middle East and Africa smart fertility tracker market is expected to be dominated by the wealthy gulf economies of Saudi Arabia, Kuwait, UAE and Qatar. However, the poor income of African economies coupled with poor social conditions are hampering the market in Africa.
Smart Fertility Tracker Market: Key Players
Some of the major vendors operating in the global smart fertility tracker market are Ava Science Inc.; Valley Electronics AG; Ovatemp LLC; YONO LABS; Raiing Medical Company; Tempdrop; Fairhaven Health; Welltwigs and Quanovate.
The global smart fertility tracker report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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