Regulatory Standards – The Key Driving Force behind Two Wheeler Lighting Innovation
Tightening regulatory norms targeting vehicle safety and accident prevention will continue to play a pivotal role in sustaining the demand for quality two wheeler lighting at a global level. The evolving pressure of meeting real-time regulations is expected to compel two wheeler and two wheeler lighting manufacturers to constantly invest in R&D of innovative two wheeler lighting technologies.
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This is likely to provide the two wheeler lighting market a major push through the foreseeable future. In addition to mitigating for the aesthetic and functional demands by two wheeler owners, participants in the two wheeler lighting market are increasingly focusing on designing affordable and energy efficient two wheeler lighting systems.
Auxiliary Two Wheeler Lighting – Another Revenue Generation Channel in Two Wheeler Lighting Market
Growing demand for auxiliary two wheeler lighting that supplements and complements the headlight is foreseen to elevate the outlook of two wheeler lighting market in the near future. Long distance/off-road terrain/adventurous bike riders need to fill in the gaps left by OEMs in case of headlight, which further raises the demand for auxiliary two wheeler lighting, i.e. the backup illumination source.
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Escalating DRL Popularity Points to Improving Scenario for LED in Two Wheeler Lighting Market
Visibly rapid transitioning of DRLs (daytime running lights) from halogen to LED in terms of source highlights the potential of LED to witness robust growth in the near future. However, despite the two wheeler lighting market holds healthy prospects for LED, halogen still lead the mainstream selection of two wheeler lighting. Over the next few years, LED is expected to account for over one-fourth share of the total two wheeler lighting market value. With steady DRL adoption by two wheeler owners pushing LED scenario, it will further strengthen with an exclusive application of LED in sequential turn lighting.
Integrated Lamp Control Mechanism Specific to LED Two Wheeler Lighting May Uplift Two Wheeler Lighting Market Performance
A leading energy efficient solutions provider based in India, Rohm Semiconductor, is looking forward to introduce the integrated lamp control mechanism for LED two wheeler lighting systems, with an objective to achieve enhanced efficiency and safety without compromising on superior aesthetics of LED two wheeler lighting systems. While the company is proposing this solution for Indian two wheeler lighting market presently,
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it is likely that Rohm’s integrated lamp control technology will traverse the two wheeler lighting markets in other regions and at a global level. The company is currently focusing on comprehending specific requirements of Tier 1 companies, India-based OEMs, and their value chains.
Competition Tracking: Global Two Wheeler Lighting Market
Osram GmbH, Hella KGaA Hueck & Co, and General Electric are a few of the prominent leaders competing in the global two wheeler lighting market space. Among these, Osram GmbH considers India as one of the top performing markets in the automotive lighting sector and over the next couple of years, the company expects over 60% of the revenue share coming from India alone. Osram (India) recently announced the launch of a brand new range of automotive lighting solutions, i.e. Rallye – a cost competitive lighting range that includes around 12 halogen lamp variants for four wheelers, two wheelers, and commercial vehicles. In addition to strategize this effort to consolidate the company’s position in the industry, Osram also looks forward to augment investment in the automotive replacement market. The company has a strong distribution network across India and the production of new lighting range has been planned in China and Germany, besides India. Osram is also expected to adopt online sales channel in the near future.
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